This is a special elephant attracts Money Luck because of the way the elephant holds a money ingot at the end of its trunk. Money Ingots in China were the original currency and only the wealthy were able to have ingots so this elephant symbolises a special ability to attract money and fortunate circumstances. The red color generates "Yang force" (power and strength). And the ingot on top of its head catches the wealth.
Feng Shui Tip: Elephants are always best positioned in pairs or herds to face the direction of your unseen prosperity energies. You can try adding the elephants each side of the front door (pointing the elephant trunks towards the front door).
NOTE: If the results are not good take them away ASAP!! (because this may not be the location of your prosperity energies according to the unseen influences).